As startups and brands across the Gulf look to scale amid tighter competition and rising customer acquisition costs, Amazon ...

Burzio, who doesn’t sell her products on the retail giant’s site, soon discovered that Amazon had duplicated her product ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday.

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Amazon and Netflix have set an advertising partnership, allowing marketers to use Amazon’s demand-side platform to access Netflix inventory. The pact is along the lines of a major team-up between ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...

Amazon and Netflix are teaming up to provide advertisers with the option to buy the streamer’s inventory programmatically through the tech giant’s demand-side platform (DSP). The offering will be ...

Krishan Bhatia, VP, Global Video Advertising Sales, Amazon Ads attends Amazon unBoxed 2024 at Austin Convention Center on October 15, 2024 in Austin, Texas (Rick Kern/Getty Images for Amazon) ...

Looking to build an Agentic AI solution in the cloud but don't want to create your own AI model from scratch? Amazon Bedrock is the cloud computing service you're looking for. In this quick Amazon ...

A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...