(MENAFN- GetNews) The world of influencer marketing has completely shifted. In the past, brands often turned to macro influencers-those with massive followings-in hopes of reaching the largest ...
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be ...
The fortunes of KlugKlug have risen with the exponential growth of influencer marketing in India estimated at ₹3,600 crore in ...
Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.
In an under-penetrated market, Hopscotch targets share growth while maintaining brand identity, leveraging strong capital and ...
Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts ...
The world of influencer marketing has completely shifted. In the past, brands often turned to macro influencers—those with massive followings—in hopes of reaching the largest possible audience. Today, ...
The movie industry poured more than Rs 250 crore this year into creator-led campaigns, including influencer tie-ups, meme ...
Fashionista on MSN
Affiliate platforms see Substackers and micro-influencers as their biggest opportunity (best of 2025)
Companies like LTK and ShopMy are introducing new features to draw in everyone from niche YouTubers to Meghan Markle.
A detailed breakdown of the marketing playbook behind micro-dramas, explaining how platforms capture attention, drive app ...
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