I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it ...

The pivot doesn’t look out of place at CES, where Chinese electronics companies are increasingly applying their manufacturing ...

We have curated the best innovations of CES 2026, offering a look at standout products that push boundaries, rethink familiar ...

Ahead of the CES show floor officially opening on Tuesday, January 6th, many companies have already announced new tech, ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...