In a massive equity deal, the award-winning comedian and actor looks to build massive scale thought a new strategic ...

Ryan Reynolds is often framed as a “funny marketer,” but that framing understates the scale of his business strategy. Through ...

ORLANDO, Fla. - A Central Florida hot sauce brand with a big personality is celebrating a major milestone. Stanky Sauce is ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Nominations open Q1 2026 for prestigious recognition program that honored 400+ organizations across 23 industries and 60+ ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Meghan Markle's As ever brand faced a digital glitch with its website, which revealed even more about the lifestyle line's ...

How a first-generation Cuban American built a global movement around authenticity, influence, faith and identity.

If you frequently stock up on frozen meals, you'll likely recognize this brand that's closing its drive-thru restaurant.

The strategic effort paid off: Within seven minutes of launch, POV Beauty pulled in $1 million in sales. Related: I’ve Helped ...

Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business ...

A year on from the fires that devastated Los Angeles, Vogue Business takes stock of fashion’s recovery and rebuilding efforts ...