YouTube made a major play for live sports rights when it acquired the exclusive rights to the NFL's Sunday Ticket package. Football fans are able to access games live from their phone, or tablet or ...

In the not too distant past, YouTube was considered a nuisance by sports organizations and rightsholders. The ease at which anyone could upload a video, regardless of whether or not they had the ...

YouTube TV is attempting to make watching sports easier and cheaper. Chris McGrath / Getty Images YouTube TV will launch 10 genre-specific packages, including a YouTube TV Sports Plan in early 2026, ...

YouTube TV’s base package currently costs $82.99 per month. But early next year, the streaming service will roll out a range of cheaper options for people who want only a subset of live TV channels — ...

YouTube on Thursday announced an update to its global hub for sports content known as Sports. The changes are being made across mobile, desktop and connected tv (CTV). The content will offer clips and ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. YouTube users are watching sports on the streaming platform in rapidly growing numbers, according to its chief ...

TV sports programming content has surged 30% in viewing hours this year on YouTube versus 2023, according to a post by the video platform. The company did not disclose specific breakdowns for viewing ...

A multi-channel digital sports network called The Whistle has partnered with the Harlem Globetrotters. It combines The Whistle's 4.07 million YouTube subscribers (and growing) with the Globetrotters' ...

YouTube has revealed new stats and insights about viewing in the living room, a key strategic area of recent focus for the video giant. Total daily viewing via a TV set reached 1 billion hours, the ...

The Whistle, a sports multichannel network on YouTube, has acquired The Lacrosse Network in another instance of consolidation in the MCN space. Terms of the deal were not disclosed. The Whistle, ...

You don’t have to be a media savant to have noticed that the way people consume sports is changing. Many sports fans have “cut their cords” and eliminated cable from their list of monthly expenses. In ...