Republican attacks on “woke” American corporations are exposing deep divides within the GOP, with some Republicans worried the party is straying from its roots by going after the internal politics of ...

Could it be that the “anti-woke” movement has become so organized and influential that brands are now building strategies around it? If we’ve reached that point, then “woke-baiting” could emerge as a ...

(The Center Square) – Consumers’ Research’s new Woke Alert warns of how a partnership between "woke" tech companies Anthropic and Salesforce could make it easier to push left-wing ideologies on ...

The ongoing drama that is the Target Corporation took another twist last week when its controversial CEO — and author of some of the most unpopular marketing decisions in company history — stepped ...

A Republican state senator is continuing his fight against a proposed prison in Arkansas, now asking Governor Sarah Huckabee Sanders to terminate contracts he said "enrich 'woke' companies." In a ...

Only in recent years have small firms discovered a more effective way to fight back and level the playing field. They've started partnering with third-party investors, who provide the funding ...

Woke corporations aren’t so new. The arm-twisting approach described in Gregory Angelo’s op-ed “I Helped Make Corporations Woke, and I Regret It” (April 13) first affected me in the mid-1980s. I was ...

Lydia Moynihan and Charlie Gasparino dive into woke branding, cultural tokenism, and corporate backpedaling. From Cracker Barrel’s Uncle Herschel U-turn to Southwest Airlines' seat-size saga, they ...

In May 2019, Gillette released an ad on Facebook just in time for Pride month. It featured Samson Bonkeabantu Brown—a Black Toronto artist and trans man—learning how to shave for the first time. “I ...

Is the U.S. Chamber of Commerce “woke”? Consumers’ Research is taking aim at the powerful business lobby’s statements on diversity, equity and inclusion and at the DEI initiatives it abandoned after ...