TechCrunch

xAd raises $42.5M more, buys WeatherBug to boost location-specific marketing

xAd, the ad network that serves you ads in apps and mobile web pages based on your location, is today announcing another hefty round of funding, as well as its first acquisition in the world of ...
Business Wire

xAd Raises $42.5M Series E, Acquires WeatherBug; Accelerates Location Technology to Predict Where Consumers Will Go Next

NEW YORK--(BUSINESS WIRE)--xAd, Inc., the global leader in location intelligence that drives sales, today announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and ...
adexchanger

Location Player xAd Acquires WeatherBug, Raises $42.5M

Weather data is hot right now. Location-based mobile ad network xAd has acquired WeatherBug, the companies said Tuesday. WeatherBug operates a live weather website and app with more than 20 million ...
The Drum

xAd acquires WeatherBug to bolster its location-specific marketing capabilities after $42.5m funding round

WeatherBug competes with the likes of the Weather Channel app from The Weather Company, which is now owned by IBM, and is consistently ranking within the top-five downloads on iOS and top 10 on ...
Pepsi

xAd Acquires WeatherBug to Add Weather Data to its Location Targeting

xAd has acquired WeatherBug for an undisclosed sum, to bring weather data to its location-based ad platform. Formerly a division of Earth Networks, WeatherBug offers sites and apps for mobile, desktop ...
VentureBeat

Location intelligence firm xAd raises $42.5 million and acquires WeatherBug

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Location intelligence firm xAd has raised $42.5 million in a fifth round ...