Did you even have a childhood if you did not press your face against a car window during a long road trip? Such an experience may soon be a thing of the past. Apple has filed a patent to add VR ...

People spend a lot of time as passengers, and with self-driving cars, it’s expected we might spend even more. A new German venture, Holoride, has partnered with Audi to produce a VR experience for car ...

Virtual reality (VR) has vast disruptive potential but has yet to reach mainstream adoption. The technology is still relatively new and faces several price and convenience obstacles, but recent VR ...

Forget the stereo. Your next car could come with a virtual reality entertainment system. Holoride, a tech startup whose promise is “turning vehicles into moving theme parks,” recently announced at the ...

SAN FRANCISCO -- From the engineering prowess of the Golden Gate Bridge to its earthquake-resistant skyscrapers, San Francisco has always been ahead of the curve. But driving around the city can ...