Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

Robert F. Kennedy Jr., President-elect Donald Trump‘s nominee to lead the Department of Health and Human Services, wants to ban prescription drug advertisements on television, a sharp contrast to the ...

Ryan McConville, Executive Vice President and Chief Product Officer at NBCUniversal, breaks down the company’s new ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

Pharma advertisers have kicked off 2025 with a bang, with the top 10 spenders throwing almost 30% more money behind their TV commercials in the first quarter compared to the same period a year ago.

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

Has video killed the Super Bowl ad? If ever there were a Super Bowl that needed a bunch of surprising, cool and smartly written commercials, it was Super Bowl LIX. As Philadelphia systematically ...

DoubleVerify launched a new suite of services designed to help advertisers better match their brands with specific connect-TV ...

Researchers at Dartmouth College examined a database of television advertisements broadcast between March 2012 and February 2013 on 139 network and cable channels and found that more than 608 hours of ...

Total airings for CBS, NBC, ABC, Fox, ESPN and Fox News Channel were 6% higher at 691,140, with overall impressions gaining 7% to 284,540.

In unsettled economic times, young viewers are especially willing to accept advertising to save money on subscriptions.