CORRECTION: An earlier version of this article incorrectly said that Research for a Stronger America coordinated the universities’ ads. Originally moved Nov. 19. College football fans know the ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

If you follow major league sports in the US, you know you have to sit through an astronomical number of ads. The average NFL TV broadcast features only 11 minutes of actual game time, but a full hour ...

When is a two-point conversion really a touchdown? For the brewers of Dos Equis, multiple times per season. Football commercials and beer go together like, well, what did we just say? But more ...

iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top ...

NBCUniversal has sold out advertising spots for the 2026 Winter Olympics in Italy a month before the start of the Games in ...

Baseball has been marginally successful in its efforts to pump excitement into the game, with such innovations as the pitch clock, the no-shift rule, and Shohei Ohtani. But what has really injected ...

If you follow major league sports in the US, you know you have to sit through an astronomical number of ads. In fact, between the top four major sports leagues in the US, the average fan will sit ...