Medicare enacted 10 negotiated drug prices for some of the nation’s costliest prescription medications Jan. 1. However, years before the new prices launched, pharmaceutical companies widely altered ...

Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Pricing is a critical element of the marketing mix (which also includes product, place and promotion). Pricing strategies must be devised to represent the value of the product, the perceptions of ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

Discover how opaque pricing lets companies offer hidden discounts. Learn the benefits and types of opaque pricing strategies used in the travel industry.

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that successful marketers employ psychology in getting a sale. Sure, we humans love to think of ourselves as highly ...

Matthew Pavich is a contributor to Supermarket News and senior director of retail innovation at Revionics, an Aptos Company, an Austin, Texas-based provider of science-based solutions for pricing, ...

Option pricing and stochastic control methods constitute a vital intersection of quantitative finance and applied mathematics, offering robust frameworks for evaluating derivative securities and ...

Globalization presents both tremendous opportunities for business, but also significant challenges. Processing Content On one hand, multinational corporations have access to assets across all their ...

In an age of automated ports and AI-powered hiring, many companies’ go-to method to manage pricing is amazingly low-tech ─ typically a mash-up of emails, spreadsheets and disjointed business ...