If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

An increasing number of Web marketers are turning to multivariate testing as an effective means to determine the optimal set of content on their sites. Marketers are testing variations of everything ...

With e-Commerce becoming such an essential piece of today’s retail puzzle, web designers and marketers alike must ensure that their online experiences are not just optimized but customized for each ...

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Using Evergage MVT, marketers can compare multiple unique content, design, form and message combinations based on changes to webpage or app sections and identify which options resonate the strongest ...

Multivariate normality testing plays a critical role in modern statistical analysis by evaluating whether a multivariate dataset conforms to the assumptions of a normal distribution. Such assessments ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Engagement, revenue, loyalty. These are concepts not normally associated ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...