Market development and market penetration were two of four distinct company growth strategies identified by Igor Ansoff in a 1957 "Harvard Business Review" article. Product development and product ...

Business development and marketing departments have one common goal: growing the business. When these teams work together, accounting firms see increased visibility, growth, profitability and more.

While many businesses scale back in times of economic uncertainty, those that are willing to invest strategically can expand their market share and position themselves for success when the economy ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...

Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

We highlight the strong connection between developing fully-funded, individually-owned, collectively-managed, mandatory/incentivized (FICMI) pension schemes and the development of domestic stock ...

What is marketing? And business development? Ask ten A/E/C professionals these questions, and you are likely to receive ten different answers. As an industry, we’re certainly not short on opinions and ...

The sportswear industry is a vibrant and highly competitive market, where brands must continuously innovate and differentiate to thrive. In my recent acquisition of a sportswear company, I've learned ...

Gladstone Growth Strategies and InnovAItion Partners published its inaugural AI in Legal Marketing and Business Development State of the Industry Report. The survey found that, despite high top-level ...

Des Moines leaders want to transform an industrial area south of the East Village into a walkable mixed-use district with thousands of residential units, retail shops, offices and capped by parks on ...