Ever since Intel launched its ‘Intel Inside’ campaign in 1991, its brand identity has become inseparable not only from PCs that contained its processors but also from PCs and ICT at large. Much has ...

This is a “man bites dog” story because, for much of the two companies’ existence, Intel’s brand value ranked among the highest in the world, consistently outpacing that of AMD. Under the leadership ...

In its biggest brand update in 15 years, Intel said it will focus on its Intel Core Ultra and Intel Core processor brands for its upcoming processors code-named Meteor Lake. The big chipmaker is ...

Few brands in technology carry the storied pedigree of Intel Corp. For decades, “Intel Inside” was synonymous with progress in computing — an American icon that repeatedly raised the bar for processor ...

The Meteor Lake CPU releases expected later this year will mark the end of Intel's "generational" naming system. Plus, say goodbye to "i" naming for client processors. Image: wolterke/Adobe Stock ...

For future releases, the chipmaker is getting rid of the ‘i’ in its Intel Core i5, i7 and i9 processor brands while adding the ‘Ultra’ name to its ‘most advanced’ CPUs for PCs and laptops. Intel will ...

There was a time amongst the general populace and PC enthusiasts where Intel reigned supreme. With its poignant 'Intel Inside' marketing campaign, most PCs from the early days of the market were ...