HP's latest gaming laptops aren't just about faster GPUs and OLED panels; they're about a brand pivot that could redefine the ...

Still, brand unity is here, and now we have something of a tech marriage. HP bought the HyperX brand back in 2021, and now it ...

Instead of spreading its Omen name to more products, it’s elevating the accessory brand HyperX to… everything.

CES 2026 has kicked off with full force, with brands announcing a new lineup of products and services. While AI took the ...

Hewlett-Packard is setting out to prove again that two PC brands can be better than one. The Palo Alto, Calif.-based computer giant, which merged last year with Compaq Computer, plans to tweak its two ...

Alyssa Shearrow is a Commerce Writer from the United States. She is an experienced PC builder, with a background working in System Integration and a focus on water-cooling. She's the "go-to" friend ...

Antonio Lucio, former global chief marketing and communications officer at Visa, joined HP Inc., the PC and printer business that split from HP and officially formed Nov. 1, less than a year ago in ...

HP has issued a statement denying reports that it is planning rebrand with a new minimal logo, saying that the photos seen earlier this week were part of a concept developed in 2008 that will not be ...

As the world prepares for The Force Awakens to finally land in theaters this week, it will come as a surprise to exactly no one that the number of brands tapping the iconic film franchise isn’t about ...

Hewlett-Packard's new "Vivera" brand name for ink products could make a good impression in customers' minds, according to analysts. The company on Friday put the label on its latest set of inks for ...

Hewlett-Packard Co. is leaving the EDS brand behind and renaming its IT services provider business HP Enterprise Services. All eyes on HP-EDS integration plan FAQ: What does the HP-EDS deal really ...