Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

AI, including AI Overviews on Google Search, can hallucinate and often make up stuff or offer contradicting answers when ...

Google unveiled a drastically different, AI-powered vision for the future of its hallmark search product on Tuesday during its I/O presentation.

A decade or so ago, I thought Google needed a newer mission than “organize the world’s information and make it universally accessible and useful.” Having ...

Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again. Google is ...