Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track ...

SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic. Your audience uses them when searching for something related ...

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin. Google Ads is no longer maintaining individual and ad group keyword ...

If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of ...

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process ...

The new Google program, "Enhanced Campaigns," pushes advertisers to buy specific keywords across multiple devices rather than one platform at a time. For some advertisers, this move seems like a ...

Keyword research is the first step to achieving great SEO and driving your website’s organic traffic. You can think of keywords as the building blocks of SEO — without them, there’s no foundation on ...

Jim Reynolds is the CEO of Sofia Marketing, a digital marketing agency specializing in Google Search optimization and paid ad management. When it comes to local SEO, Google ranking is everything. You ...

Keyword research is the backbone of organic growth. While you can certainly create content for purposes other than ranking in search engines, it’s one of the best long-term ways to generate traffic to ...