Facebook is a social networking website which allows you to create advertisement campaigns to promote a product or service. Buying Facebook advertising is an effective way to promote your brand to ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Digital marketers have long debated whether paid advertising from Facebook or Google offers a better bang for your buck. What’s often left out of the discussion is Snapchat, one of the most dominant ...

Facebook’s success is legendary, but it's now facing serious rivals on various fronts. The social network's worldwide ad revenue topped $84 billion in 2020. Just 11 years earlier, the company was ...

Online advertising can be a “pretty dry topic,” as Facebook’s head of brand marketing Andrew Stirk acknowledged, but with a new campaign of its own, the social networking giant is looking to “bring to ...

A widespread ad boycott is taking place at Facebook, with telecoms giant Verizon the latest company to pause spending on the social network. A campaign dubbed "Stop Hate for Profit" is urging ...

Posts from this topic will be added to your daily email digest and your homepage feed. A ‘very meaningful pivot’ is underway inside the world’s largest social network A ‘very meaningful pivot’ is ...

Facebook runs a massively successful digital advertising operation on the back of its granular categories based on user behavior. Yet, many of the people who actively use its services aren't aware of ...