Earlier this month, America Online announced the upcoming launch of a pay per e-mail service from a company called Goodmail. Simultaneously, AOL announced that it would phase out its Enhanced ...

Over the years, email marketing as a channel has evolved right along with the entire digital marketing ecosystem. One challenge that has emerged for email marketers is getting emails into their ...

NEW YORK--(BUSINESS WIRE)--Today marks the release of the annual Sender Score Benchmark Report from email solutions provider Return Path. Using data from Sender Score and Return Path’s Reputation ...

Google tightens rules for bulk email senders, requiring strong authentication, easy unsubscription, and lower spam rates. Google is implementing new requirements for bulk email senders (over 5,000 ...

A deluge of spam, crippling viruses and e-mail forgeries such as “phishing” schemes is threatening the value of electronic messaging as a critical communications tool. The root cause of these problems ...

Too many marketers see email deliverability as an art when they should be approaching it as a science. Almost 20% of permission-based emails never reach the inbox, and the only way to reverse this is ...

A new Web site aims to help determine whether a specific computer has been sending legitimate e-mail or spam. The TrustedSource Web site uses data from reputation filters, which are billed as the next ...

Email senders with higher-than-average open rates are especially likely to rely on delivery optimization, A/B-testing, and reactivation campaigns, according to recent research from Validity and Demand ...

At the top of the inbox, hit “Filter,” then “Sort by.” Depending on what version you’re running, you may have to go into the “View” tab and hit “From” in the Arrangement group. The emails will line up ...

Just because you send an email anonymously doesn’t mean people can’t figure out who you are anymore. A new technique developed by researchers at Concordia University in Quebec could be used to unmask ...