Tension: Marketers are told to pick either timeless strategy tomes or brand-new AI playbooks, yet both lenses leave crucial gaps unaddressed. Noise: Annual “top book” lists flatten digital marketing’s ...

DENVER--(BUSINESS WIRE)--Intuitive Websites announces the release of Thomas Young’s book, "Digital Marketing in the Age of AI." This book explores AI's practical applications in marketing, offering ...

First, a confession. Having selected the best business books on marketing for s+b for a number of years now, I must say: Nobody writes books about marketing anymore. Marketing hasn’t disappeared, ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. Marketing professionals like to learn: it’s in their DNA. And ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Opinions expressed by Entrepreneur contributors are their own. The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary ...