Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

Are you one of the many as of recently who thinks email marketing is on the outs? The popularity of that opinion is no surprise as there’s certainly no shortage of ways for us to communicate with our ...

The Kahala Hotel and Resort, in Hawaii, has signed ClickSquared Inc. to help build its interactive relationship marketing communications program. With ClickSquared, the Kahala will focus on database ...

Opinions expressed by Entrepreneur contributors are their own. Even as social media floods our devices with new methods of communication, email is here to stay. Statista projects 244.5 million email ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...