Tech outlet Wired is at the center of a potential data breach after a lone hacker claimed to have breached Condé Nast and is ...

Building and using a customer database is a strategy for managing your customer relations. As a marketing tool, customer databases are widely used by medium and small firms because you can interrogate ...

A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

A customer data platform (CDP) is a prepackaged, unified customer database that pulls data from multiple sources to create customer profiles of structured data available to other marketing systems.

Our research shows that Zendesk is the best CRM for customer database functionality, offering robust customizability and lots of contact management features, all packaged into an easy-to-use platform.

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 117MM B2B contacts including email and digital IDs that drive business growth. In recent years, there have been significant transitions in ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

Microsoft disclosed today a security breach that took place last month in December 2019. In a blog post today, the OS maker said that an internal customer support database that was storing anonymized ...

Microsoft has disclosed a security breach where an internal customer support database was exposed online last month. The software giant provided further details on the security breach in a blog post ...

Pub chain J.D. Wetherspoon has deleted its entire email mailing list and says it will stop sending newsletters via email. The unexpected move was announced on Friday June 23 in an email from chief ...