Two essential elements of our economy are becoming scarce. Trust and attention. For public relations professionals, this ...

In today’s lightning-fast digital landscape, where attention spans rival that of squirrels and competition is more intense than a reality show finale, successful marketing isn’t just about the ...

Vivek Suchanti, chairman, Concept Communication, believes even if clients have adopted AI, they prefer agencies for new and effective tech solutions. The collaboration between advertising and ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...