Colors do more than just decorate—they have this powerful ability to communicate anything. Whether you’re painting a room, picking an outfit, or designing a logo, understanding color psychology can ...

Wearing black is far more than a "safe" fashion choice; it is a psychological statement of intent. Whether you are seeking to ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

As the days get shorter, cooler, and darker during the fall season, a pop of color in your wardrobe can help power your outdoor workouts and boost your mood. As summer slides into autumn, and precious ...

If you've ever felt calmer in blue or powerful in black, you're not imagining it. Research-backed color psychology shows your ...

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

We're often drawn to certain colors. Whether it be for clothing, decor, or even our car, these preferences can have more meaning than simply being the most visually appealing. Michelle Lewis, a color ...

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason its controversial is that most of today’s conversations on ...

What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...