Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

Kokni replaces Richard Teyssier, who has decided to leave Puma to pursue other opportunities after 14 years with the company.

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Nadia Kokni has been roped in as Vice President, Global Brand Marketing at PUMA. Her new role is effective January 1, 2026.

Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Dave Rosenberg has more than 15 years of technology and marketing experience that spans from Bell Labs to startup IPOs to open-source and cloud software companies. He is CEO and founder of Nodeable, ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...