Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

The business of women’s college basketball is seemingly drawing even closer to the men’s game. According to a report from Joe Lemire of Sports Business Journal, ESPN is now selling ad units for ...

EDO’s Basketball TV Outcomes Report Reveals $2.3B in Est. Ad Spend and Powerful Performance Across NBA, WNBA, and NCAA Basketball proves one of the most effective media environments for brands, as EDO ...

Neil Sullivan has spent more time preparing for the latest and biggest shift in college athletics — schools paying athletes directly — than anything else over the last year. Sullivan has held the job ...

For the first time since 2005, the ACC men's basketball tournament is coming to Washington, D.C. from March 8 to March 12. To get fans in the area ready for the big event, the ACC put ads in the Metro ...

Ten years ago, the NCAA Tournament was an afterthought for the Auburn men’s basketball program. The Tigers hadn’t made the big dance in 12 years and were more concerned with finishing a season above ...

Outdoor games are a polarizing college basketball topic that never seems to fully disappear. While the Carrier Classic series played on aircraft carriers between 2011 and 2022 stands out as a prime ...

Season after season, college basketball looks more and more like the NBA. From the style of play that Alabama basketball coach Nate Oats helped popularize to practice facilities coming to the Crimson ...

NEW YORK--(BUSINESS WIRE)--A new report from EDO reveals that basketball is among the most effective programming environments for TV advertisers, with $2.3 billion in ad spend and nearly 1,000 brands ...