Maggie Zhang from Amazon Ads talks interactive video strategy, including opportunities on Amazon Prime Video and which genres ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI's ad biz may face challenges; and in-chat shopping isn't ...

In 2026, Amazon sellers can't run efficiently with the siloed setup that worked in 2019. Yet many teams still bounce between separate tools for ads, inventory, and pricing, each telling only part of ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

I think most Amazon Prime Video users were at least mildly annoyed when the streaming service introduced ads a few months ago. While there is an option to pay more monthly to cut ads, I can’t imagine ...

Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. If you’ve watched Amazon Prime Video content in the last ...

Nope, there’s nothing wrong with your TV—that was an ad you just saw on Amazon Prime Video. Like many of the big streaming services, Amazon Prime Video has rolled out an ad-supported tier, but it did ...